About
Brand Story

Our company is a modern, integrated agricultural and food enterprise covering the entire industrial chain. Since our founding, we have consistently upheld the mission of “Serving as the Messenger of the Land, Letting Quality Agricultural Products Speak for Themselves.” Guided by the business philosophy of “one meter wide, one kilometer deep” industrial belts, we remain committed to prioritizing customer and consumer needs, and we are dedicated to producing high-quality, green, and healthy agricultural products!

We operate over 100,000 mu of cooperative farming bases both domestically and internationally, with production areas spanning premium regions such as Xinjiang, Chile, Uzbekistan, Turkey, France, the United States, and Iran. We have a total of seven deep-processing and storage facilities, covering a combined area of 170 mu, located in Hefei, Turpan and Kashgar in Xinjiang, Rancagua in Chile, and Samarkand in Uzbekistan.

The company remains true to its founding mission, focusing on products that preserve their natural flavors. We strictly control traceability at the source, rigorously ensure production quality, and put the customer at the center of everything we do, delivering “green, healthy, and trustworthy food” to households across the nation.

History
2016

In August 2016, in order to build entrepreneurial development and grasp the opportunities of the economic era. To Xinjiang to deep plough agricultural and sideline products, and open up the star single product "Fragrant King".

2017

In May 2017, in order to promote the livelihood and economic development of Xinjiang, we travelled to Xinjiang to establish the Xinjiang 10,000 mu Xiangfei base, laying a long-term plan for the development of product lines.

2018

The first attempt to fly Turpan fresh fruits directly to Changsha, Hunan Province in July 2018 to set a precedent in the terminal market.

The CCFA Xinjiang Conference was held in Urumqi in September 2018, in order to promote new breakthroughs in economic development, strengthen cooperation and exchanges in aid of Xinjiang, and deeply integrate into the national market.

2019

April 2019 invested in the construction of 60 acres of Xinjiang Turpan Tianshan Sacred Fruit Source Factory, 600 acres of dried fruit sun field, dried fruit primary processing production line formally put into production.

June 2019 Hefei deep processing plant is gradually maturing, and the integration of warehousing is taking shape. On the basis of transformation and upgrading, we will create a new plate and develop new business.

2020

In January 2020, we invested more than 50 million to purchase 30 acres of land in Feidong, Anhui Province, to lay a solid foundation for building a digital intelligent factory and production system.

2021

Ltd. was established in June 2021, which set up a R&D base in Hefei, OEM for head e-commerce brands, developed emerging channel models, developed e-commerce brands, and achieved a qualitative leap in the overall operation of the company.

2022

January 2022 invested in the construction of Hefei factory, the initial completion of the construction of digital intelligent workshop and modern office facilities.

November 2022 to establish Central Asia and other foreign base factories, covering a total area of 75 acres, own personnel storage, deep excavation of blackcurrant sultanas, dried prunes supply chain, for the domestic consumer market, laying a solid foundation.

2023

October 2023 Hefei headquarter factory 3.0 enhanced version upgrade construction completed. Realised the leap from traditional to intelligent production.

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